We were asked to produce and present a piece of creative graphic communication design and supporting research that meets the requirements of a Client, communicates a particular Message and meets the needs of a Target Audience. My target group was working class men to become healthier was my message and the charity was my client.. I must say that I found this project a bit difficult as this sort of people were a little bit unknown to me. So I started to research on my group. I was searching on the Internet also I started to be more aware of them on the street. I also made a questioner so could approached them a get a little bit closer to them. I decided to make them aware of heart diseases as men over 30 ( I believe not only men) should watch their diet, eat healthy and do lots of exercise. At the beginning I wanted to do it through their families mostly kids but then I changed my mind and went for the football. I think its better to tell them come on let's play some football and become a bit healthier rather than telling them this food is killing you, this is not good for you etc.. As I thought this would not be very appealing to them so not much interest in changing. So I made a 5-a side football poster. They can come and play without being members or team of 11 players. I also made a beer coaster. I was thinking to put this poster in pubs, greasy spoon cafes, etc...
Here is some of my research and the final poster....
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