Cute & amusing. It seems to be a successful method to give the product personality.
Led by Elmwood, the new branding work reflects the unique qualities of the product – unashamedly entertaining, individual and fun. The new packaging adds a sense of unrestrained fun and entertainment to a sector of the store that has seen little activity in recent years. With cheeky, creamy faces featured on every pack, the new designs deliver great stand out on shelf, stronger branding and clearer product differentiation.
The new designs have made Anchor the signpost for the entire cream category, breaking tradition and setting a benchmark for fun, personality-filled packaging.
Anchor Assistant Brand Manager, Ed Steele, says: “Consumer research has shown that our consumers love Anchor Squirty Cream and that’s what we want to shout about. The pack now has real stand out and reflects the fun and involving nature of the product.” The packs have received great feedback from consumers, as Brand Consultant Simon Preece explains: “Our redesign gives people permission to have fun with food. It’s the perfect antidote to the food and diet controls we have today – an unashamedly fun product that consumers love, so it’s nice to see a brand celebrating and embracing its role in consumers’ lives."
The new designs have made Anchor the signpost for the entire cream category, breaking tradition and setting a benchmark for fun, personality-filled packaging.
Anchor Assistant Brand Manager, Ed Steele, says: “Consumer research has shown that our consumers love Anchor Squirty Cream and that’s what we want to shout about. The pack now has real stand out and reflects the fun and involving nature of the product.” The packs have received great feedback from consumers, as Brand Consultant Simon Preece explains: “Our redesign gives people permission to have fun with food. It’s the perfect antidote to the food and diet controls we have today – an unashamedly fun product that consumers love, so it’s nice to see a brand celebrating and embracing its role in consumers’ lives."
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