Packaging design inspiration

JC Dark Lager

Great concept behind the design, those bottles/packaging will definitely catch you eyes. "Tomatdesign developed name, logo and packaging design for limited, personalized edition of beer, brewed specially for closed event of SPI Group company, with participation of famous French wine-maker Jean Claude. Honored guest is fan of yachting and we decided to take this fact into consideration when developing design."

The only certain thing about ideas is, like cats, they do not come when called." - Alan Fletcher

The beauty of history

Located in Old Town Irvine, the warehouse was originally built in 1895 and used to process lima beans. Today it’s a California Historical Landmark and home to Mattson Creative .

The Urban Bohemian

The Urban Bohemian is an exciting new brand of small-batch artisan coffees. It is the brainchild of coffee aficionado Phil Roberts, who has a passion for roasting and blending high quality Arabica beans from all over the world.

Phil has three coffee blends in the works; The Bohemian Blend, The Magic Bean Blend, and the Rock Out With Your Coq Out Blend. Stay tuned!

Lost&Found studio

Interabang brands caffeinated water Just

Interabang has created the identity and packaging for new bottled water brand Just. The brand is aiming to appeal to health-conscious consumers who might want alternative to energy drink or tea or coffee. Inetrabang also created a droplet brand identity, that is used across that packaging and can also be used as 'a shorthand character" on touchpoints such as apps.

San Churro real chocolate packaging

Yum...This packaging is simple and very effective. The choice of a hand crafted design printed on 100% recyable paper reflects the real deal about this chocolate! Made from 100% pure cocoa butter nothing less. And the intereaction makes it to stand out. I can see a flexible solution to carter for any range expansion in the future.

made by studio alto

Pearlfisher brands Westons Organic cider as Wyld Wood

Pearlfisher has rebranded Westons Oganic Cider , renaming it Wild Wood Preium Organic Cider and created a new visual identity for the brand.

before

The new name aims to highlight the ‘organic and natural’ qualities of the cider by alluding to the orchards in which the apples and pears are grown; while the “y” in Wyld references the Wye Valley that is ‘at the heart of the cider industry’, according to Pearlfisher.

The identity uses a large “W” formed from an image of two tree trunks. A small pear or apple, depending on the product, is shown at the bottom of the “W” to indicate the fruit naturally falling from the tree. Red is used for the apple variant, and green for the pear.

Natalie Chung, Pearlfisher creative director, says, ‘The new identity is bold, allowing Wyld Wood to stand proud on shelf next to other cider brands. The name and design emphasises the brand’s organic and premium quality but also connects with the core brand truth and provenance rather than relying on stereotypical organic cues.’

Westons Wyld Wood Premium Organic Cider launches throughout this month.

after

just for fun

more here

Recyclable packaging

The Mode Tea project was an exploration in sustainable packaging methods and processes. Through extensive research of the principle of sustainability, a packaging scheme was devised which could be fully recycled or reused. The materials proposed would all come from sustainable sources and would not be harmful to the environment.

You can actually convert bottles into glasses? Bols Genever actually used spirits bottles in making glasses and barware using a specialized handmade process.

The redesign of General Electric CFL light bulbs is aimed to bring a friendlier shelf presence through the use of basic informative graphics. The new design is packaged with post consumer cardboard rather than calm shell plastic. This ensures the use of less natural resources and therefore less impact on the environment.

http://bestdesignoptions.com/?p=13981

Gusto

Lovely packaging by Parusha Lewis

“Gusto is a fictional family-run food company specialising in slow food (food that is ethical, environmentally friendly and often organic). The packaging design (letterpress, hand-lettering and a natural beige paper texture) reflects the homemade, natural goodness of the contents, a pasta range and complimentary pasta sauce range. The repetition of the rosette hints at the merits involved in purchasing the product – recyclable/reusable packaging, healthy food, plus the gentle impact on the environment and fair pay received by the farmers and people involved in producing the end-product.”

A new package for Campbell's soup

London-based Path design agency unveiled a new package for the iconic Campbell’sSoup, which is to be relaunched across the UK later in January 2011 after 5 year’s absence. The latest design is available for the new 25 items of the renewed product range produced by Campbell’s UK in cooperation with Symington’s, British producer of dried prepackaged products. The range includes Cup Soup, Simmer Soup, Savoury Rice and Pasta & Sauce, etc..... more here

Anchor fun packaging

Cute & amusing. It seems to be a successful method to give the product personality.

Led by Elmwood, the new branding work reflects the unique qualities of the product – unashamedly entertaining, individual and fun. The new packaging adds a sense of unrestrained fun and entertainment to a sector of the store that has seen little activity in recent years. With cheeky, creamy faces featured on every pack, the new designs deliver great stand out on shelf, stronger branding and clearer product differentiation.
The new designs have made Anchor the signpost for the entire cream category, breaking tradition and setting a benchmark for fun, personality-filled packaging.

Anchor Assistant Brand Manager, Ed Steele, says: “Consumer research has shown that our consumers love Anchor Squirty Cream and that’s what we want to shout about. The pack now has real stand out and reflects the fun and involving nature of the product.” The packs have received great feedback from consumers, as Brand Consultant Simon Preece explains: “Our redesign gives people permission to have fun with food. It’s the perfect antidote to the food and diet controls we have today – an unashamedly fun product that consumers love, so it’s nice to see a brand celebrating and embracing its role in consumers’ lives."

http://www.sciencedaily.com/releases/2011/03/110307161853.htm

Fabulous collection of posters designs from Victor Hertz http://www.behance.net/viktorhertz