The only certain thing about ideas is, like cats, they do not come when called." - Alan Fletcher

The beauty of history

Located in Old Town Irvine, the warehouse was originally built in 1895 and used to process lima beans. Today it’s a California Historical Landmark and home to Mattson Creative .

The Urban Bohemian

The Urban Bohemian is an exciting new brand of small-batch artisan coffees. It is the brainchild of coffee aficionado Phil Roberts, who has a passion for roasting and blending high quality Arabica beans from all over the world.

Phil has three coffee blends in the works; The Bohemian Blend, The Magic Bean Blend, and the Rock Out With Your Coq Out Blend. Stay tuned!

Lost&Found studio

Interabang brands caffeinated water Just

Interabang has created the identity and packaging for new bottled water brand Just. The brand is aiming to appeal to health-conscious consumers who might want alternative to energy drink or tea or coffee. Inetrabang also created a droplet brand identity, that is used across that packaging and can also be used as 'a shorthand character" on touchpoints such as apps.

San Churro real chocolate packaging

Yum...This packaging is simple and very effective. The choice of a hand crafted design printed on 100% recyable paper reflects the real deal about this chocolate! Made from 100% pure cocoa butter nothing less. And the intereaction makes it to stand out. I can see a flexible solution to carter for any range expansion in the future.

made by studio alto

Pearlfisher brands Westons Organic cider as Wyld Wood

Pearlfisher has rebranded Westons Oganic Cider , renaming it Wild Wood Preium Organic Cider and created a new visual identity for the brand.

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The new name aims to highlight the ‘organic and natural’ qualities of the cider by alluding to the orchards in which the apples and pears are grown; while the “y” in Wyld references the Wye Valley that is ‘at the heart of the cider industry’, according to Pearlfisher.

The identity uses a large “W” formed from an image of two tree trunks. A small pear or apple, depending on the product, is shown at the bottom of the “W” to indicate the fruit naturally falling from the tree. Red is used for the apple variant, and green for the pear.

Natalie Chung, Pearlfisher creative director, says, ‘The new identity is bold, allowing Wyld Wood to stand proud on shelf next to other cider brands. The name and design emphasises the brand’s organic and premium quality but also connects with the core brand truth and provenance rather than relying on stereotypical organic cues.’

Westons Wyld Wood Premium Organic Cider launches throughout this month.

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