London-based Path design agency unveiled a new package for the iconic Campbell’sSoup, which is to be relaunched across the UK later in January 2011 after 5 year’s absence. The latest design is available for the new 25 items of the renewed product range produced by Campbell’s UK in cooperation with Symington’s, British producer of dried prepackaged products. The range includes Cup Soup, Simmer Soup, Savoury Rice and Pasta & Sauce, etc..... more here
Showing posts with label Branding. Show all posts
Showing posts with label Branding. Show all posts
Wednesday, 3 August 2011
A new package for Campbell's soup
London-based Path design agency unveiled a new package for the iconic Campbell’sSoup, which is to be relaunched across the UK later in January 2011 after 5 year’s absence. The latest design is available for the new 25 items of the renewed product range produced by Campbell’s UK in cooperation with Symington’s, British producer of dried prepackaged products. The range includes Cup Soup, Simmer Soup, Savoury Rice and Pasta & Sauce, etc..... more here
Anchor fun packaging
Cute & amusing. It seems to be a successful method to give the product personality.
Led by Elmwood, the new branding work reflects the unique qualities of the product – unashamedly entertaining, individual and fun. The new packaging adds a sense of unrestrained fun and entertainment to a sector of the store that has seen little activity in recent years. With cheeky, creamy faces featured on every pack, the new designs deliver great stand out on shelf, stronger branding and clearer product differentiation.
The new designs have made Anchor the signpost for the entire cream category, breaking tradition and setting a benchmark for fun, personality-filled packaging.
Anchor Assistant Brand Manager, Ed Steele, says: “Consumer research has shown that our consumers love Anchor Squirty Cream and that’s what we want to shout about. The pack now has real stand out and reflects the fun and involving nature of the product.” The packs have received great feedback from consumers, as Brand Consultant Simon Preece explains: “Our redesign gives people permission to have fun with food. It’s the perfect antidote to the food and diet controls we have today – an unashamedly fun product that consumers love, so it’s nice to see a brand celebrating and embracing its role in consumers’ lives."
The new designs have made Anchor the signpost for the entire cream category, breaking tradition and setting a benchmark for fun, personality-filled packaging.
Anchor Assistant Brand Manager, Ed Steele, says: “Consumer research has shown that our consumers love Anchor Squirty Cream and that’s what we want to shout about. The pack now has real stand out and reflects the fun and involving nature of the product.” The packs have received great feedback from consumers, as Brand Consultant Simon Preece explains: “Our redesign gives people permission to have fun with food. It’s the perfect antidote to the food and diet controls we have today – an unashamedly fun product that consumers love, so it’s nice to see a brand celebrating and embracing its role in consumers’ lives."
Tuesday, 29 March 2011
Saturday, 2 October 2010
12 INCHES BRANDING IVANA MARTINOVIC
What a great ides. An economical approach to branding!!! Simple, useful and effective! I really like it!
Monday, 20 September 2010
Clipper packaging
I am a big fun of Clipper packaging. For the first time in nearly a decade BIG FISH have re-branded the already brand winning Clipper tea packaging. bright, hand drawn design aim to portray a simple message that Clipper produces unprocessed and natural hot drinks where taste is the key factor...the new packaging succeeded.
new packaging
old packaging
ESTE
One of the projects last year was to come up with a logo for an architect company. I have chosen Este architects for a simpl
e reason. Their logo is nice but in my opinion does not represent the company.
Their excising logo is very round where as their architecture style is very blocky. I still want to send it to the company.
existing logo
architecture
my new logo
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